Coaching Call with Java Developer Alice B.

Java Developer Alice B. (name withheld by request) joined me on Ditching Hourly to talk about what to do when the skills you’ve built over many years become less valuable to clients.The pros and cons of platform specializationThe difference between horizontal and platform specializationWhat to focus on when your technical skills are no longer in demandHow to spot a truly expensive problemWhy freely sharing your expertise is the right thing to doThe three “good, better, best” ways to generate new businessWhy being specific about who your ideal clients are can dramatically increase your referralsWhy thinking about something harder or longer often doesn’t workThe importance of having conversationsHow to learn to what your ideal buyers really wantHow cold outreach, warm referrals, and organic inbound work togetherThe difference between “hunting” and “gardening” sales modelsHow to know when to double down or cut bait with a given target marketHow to ask for testimonials from active clients before a project is finishedWhy your odds of success are probably better if you focus on a type of buyer instead of a particular skillRelated LinksBuilding The Perfect TestimonialThe Pricing Seminar