Signs & Scale: DAYZERO with Frank Greeff

23/10/2025 28 min Episodio 6
Signs & Scale: DAYZERO with Frank Greeff

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Episode Synopsis


Frank Greeff unpacks the leap from installing signboards at 20 to selling his last business for $180M to going back at Day Zero with Kinso, a platform unifying business messaging to surface the right context and prioritise what matters. We cover how leadership changes at scale, why HR was his first post-merger hire, and the ‘media first’ playbook that drove 15M organic views in a month.