Hosted by Braden Douglas, one of North America’s top CPG growth strategists, this channel breaks down what it truly takes to build, scale, and protect a consumer brand today. With more than 25 years of experience working with brands like Procter & Gamble, Frito-Lay, Conagra, Lindt, and SunRype, Braden shares proven strategies from the front lines of CPG marketing.
You’ll learn:
• How to build brands that actually grow
• How to grow from any brand stage whether startup or category leader
• How to create strategy that drives revenue, not just awareness
• How top CPG companies approach innovatio