The Red List Project

For today's episode, we're joined by Luiza F. A. de Paula, Vanessa Handley, Raphael Ocelli, and Peggy Fielder, who are four of the authors of the recent BioScience article "Beyond Scents: Calling on the Fragrance Industry to Champion Plant Diversity." In it, they describe The Red List Project, which is a conservation-first initiative that pairs partners from the fragrance industry with local environmental groups and communities to achieve biodiversity objectives and safeguard biocultural heritage, while creating viable fragrance products.  Learn more about one of the initiatives discussed in the podcast, the Magnolia masphi fragrance, in this podcast episode from Beyond the Journey.