Teaser Episode 2 for the LEMONADE Plan book releaseAre your marketing efforts only connecting with the tiny fraction of prospects ready to buy today? Most businesses focus entirely on the 2% ready to purchase, missing the other 98% of their potential market. And they don't even realise they're doing it. 🤯This episode is part 2 of our special series introducing the LEMONADE Plan book, sharing proven systems helping small businesses achieve predictable profits and systematic endorsements.Topics I cover in this episode:Why most businesses only reach 2% of their marketHow misaligned content pushes away potential buyersThe untapped opportunity in follow-up marketingCreating systematic nurture pathsBuilding trust with the other 98%In the forthcoming launch of the LEMONADE Plan book, you'll discover how to transform scattered marketing into systematic success that reaches your full market potential through the stories of four small business owners - a business coach, physiotherapist, heating engineer, and a virtual assistant. It's an entertaining and light-hearted way to pinpoint where your sales and marketing might lose some of its fizz.

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