Are your landing pages speaking to the wrong audience at the wrong time?Do you worry about scaring away early-stage prospects with hard-sell messages?Not sure exactly what to include in your sales-focused landing pages - and when?Get practical guidance on creating bottom of funnel landing pages that convert effectively. Learn when to deploy these conversion-focused pages, the four distinct types you might need, and why keeping things straightforward could be your secret weapon.Things we talk about in this episode:The four different types of bottom of funnel landing pages and when to use eachHow to match your landing page message to where visitors are in their buying journeyCritical elements that build trust and credibility with ready-to-buy prospectsCommon mistakes that can break trust at the crucial momentSmart techniques to reduce friction in your forms and boost conversionsTips for testing and improving your landing page performanceRead the full summary show notes and get the landing page guides at: https://getsystemswise.com/ep43Connect with, or message, Gareth on LinkedIn at https://askgareth.com

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