🔍 Summary:In this episode, we break down the mixed signals in U.S. dairy exports for February 2025. While cheese shipments hit a February record and butterfat exports soared 236%, overall exports declined 5% due to a sharp drop in milk powder sales. We explore what’s driving the divergence between value-added growth and commodity volatility — and what it means for pricing, market access, and future strategy in key export markets.📈 Zenith Actionable Insights for Dairy Strategists & Exporters:✔️ Monitor price elasticity thresholds — WPC80+ pricing is nearing historic resistance points. Sustained elevation risks long-term erosion of demand unless offset by clear functional or nutritional premiums.✔️ Double down on price-competitive butter exports — as long as the U.S. maintains a supply surplus and global prices remain elevated, butterfat will be a growth lever. Watch tariff developments closely.✔️ Push cheese into growth regions — Korea, Australia, and MENA are outperforming. Tactical investment in channel partners and tailored SKUs can consolidate these gains.✔️ Adapt NFDM/SMP strategy in Southeast Asia — rebalancing pricing strategy or exploring formulation reformulations may be key to restoring competitiveness, especially in high-volume buyers like the Philippines and Indonesia.✔️ Prepare contingency scenarios for tariff disruptions — particularly regarding China’s evolving position on Chapter 4 exemptions and potential retaliation patterns.🌐 Follow the Zenith LinkedIn page: ⁠https://www.linkedin.com/company/zenith-global-commercial⁠🌐 Visit our website: ⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠🎙️ More from ZenithWater Dispense & Filtration Podcast⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-water-dispense/id1807719571⁠Soft Drinks & Innovations Podcast:⁠https://podcasts.apple.com/gb/podcast/zenith-consulting-soft-drinks-and-innovation/id1807367430⁠📊 Download our free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo📞 Book a free 1-on-1 consultation call:https://www.zenithglobalcommercial.com/book-an-appointmentLet’s explore how we can support you with:🧀 Market data (even for cheese!)💧 Water dispense insights (BWD / POU / ITS)🔍 Partner search & market entry📈 Branding & growth strategy💦 Water source valuation🔬 Custom market research

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