Quick summary of the UK sugar tax revamp:Threshold lowered: From 5g to 4g of sugar per 100ml.Scope expanded: Now includes milk-based drinks (e.g. milkshakes, RTD coffees) and plant-based alternatives (e.g. oat, rice milk).Impacts: Margins squeezed, reformulation pressure rises, and previously exempt products now face levy costs.Opportunities: Innovate low-sugar functional beverages, reposition indulgent SKUs, and secure sweetener supply chains.We don’t just know food and beverage — we live it.30+ years on the inside.Global networks. Local insights. Fast action.Here’s how we help brands like yours win faster:🧠 Know your market — whether it’s unlocking growth in protein-enriched cheese or tracking shifts in water dispense demand.🌍 Find the right partner — anywhere in the world, without wasting 6 months vetting🔎 Cut research time to zero — with bespoke insights tailored to your product, not a generic trend report🚀 Brand smarter, grow faster — with strategies built for today's fractured attention spans💧 Valuate your water source — or position it to command a premium📊 Get clarity, not noise — so you can act with confidence, not guessworkWant in?We’re opening up just 3 new client spots this quarter.Contact [email protected] to explore — or miss the next big wave.Want more insider-level insight?Here’s where to go next:🌐 Follow the ⁠⁠⁠⁠Zenith LinkedIn page⁠⁠⁠ ⁠— fresh trends, no fluff🌐 ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ — explore how we help brands move faster📊 ⁠⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠⁠ ⁠— filtration, dispense, and more📞 ⁠⁠⁠⁠Book a free 1-on-1 strategy call⁠⁠⁠ ⁠— real advice, zero pressure♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

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