Price cuts feel like a quick win but they often lead to long-term brand damage. In this episode, we unpack why competing on cost erodes loyalty, weakens margins, and attracts the wrong customers. You’ll learn how smart hydration brands compete on value, not discounts—by selling transformation, bundling experience, and pricing with purpose. Includes tactical steps to reposition your brand and escape the mid-tier mush.Investor opportunities💧 A bootstrapped POU water business with recurring revenue, low churn, and zero bottles to manage, now selectively raising equity to scale.🧊 We’re advising on a high-growth, asset-backed water project with long-term rights and export infrastructure in Iceland. If you invest in natural resources, beverage, or sustainability-driven businesses — reach out privately.Send an email to [email protected] for confidential investor access.Want more insider-level insight?Here’s where to go next:🌐 Follow our ⁠⁠MD, Akos⁠⁠⁠— fresh trends, no fluff📊 ⁠⁠⁠Learn what’s shaping Europe’s water market in 60 mins or less⁠⁠ ⁠— filtration, dispense, and more♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!

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