Business owners want to better understand their clients so they can serve them exceptionally well and grow their enterprise. And while surveys, market research and other tools can be key parts of that effort, there’s another smart marketing strategy that too many entrepreneurs overlook. On this episode of Your Money & A Cup of Joe, we’re exploring how to enlist your current clients in your future success by inviting them to join a client advisory board.Timecodes:0:06 - Introduction and overview on the topic of the day1:22 - A twist on the traditional approach of a client advisory board2:51 - What your client advisory board looks like and how it operates3:58 - How this differs from client retreats or dinners5:08 - How this board can provide you with advice on running your business6:22 - The benefits of leveraging a client advisory board10:03 - How an entrepreneur should select which clients would add value on their board12:00 - How to assess if you need an advisory board in the first place14:02 - This board isn't all about addressing sales and marketing15:38 - How to get in touch with Joe and his team16:25 - Closing remarksConnect with Joe Calao:WebsiteLinkedIn

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