In this Episode Benjamin Diaz, Mortgage Underwriter and Investor talks to us on Perception when it pertains to your home.Did you know that Princeton psychologists learned that first impressions form in less than a second?For instance, colors are scientifically proven to alter a viewer’s emotional, physiological, and behavioral states. Gender differences also apply. For example, women are more sensitive to bright colors than men. Therefore, in this episode, we are discussing how this applies to market your home. www.yourlotandparcel.com

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