With me on this episode of Writers at Work is Zorana Pringle, author of THE CREATIVE CHOICE: THE SCIENCE OF MAKING DECISIONS TO TURN IDEAS INTO ACTION. Zorana is a senior research scientist at the Yale University Center for Emotional Intelligence, where she currently serves as the director of the Creativity and Emotions Lab.
She recently joined me at a live Writers at Work event in New Haven, and I wanted you to have an opportunity to hear her views on writing and creativity, and had a few questions for her that I didn't get to ask her on that night. As a writer, Zorana is a regular contributor to Psychology Today and Creativity Post. With more than 25 years as a scientist studying creativity, she brings insight into the nature of the creative process, from the first decision to engage with new ideas, to its culmination in creative performance and product.
Her work has been featured in the Harvard Business Review, Artnet, US News, Education Week, Science Daily, and other publications. Of The Creativity Choice, one reviewer wrote, "I've never read a clearer, more thoroughly researched, or more thoughtful framework for how we can all nurture creativity as a skill set. In the age of AI, when the last thing that will set humanity apart from machines is our creativity, I cannot think of a timelier moment for this book."

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