029 - Culture matters! How to apply Design Thinking across organisational cultures – with Bernhard Ferro

09/10/2019 53 min Temporada 2 Episodio 29
029 - Culture matters! How to apply Design  Thinking across organisational cultures – with Bernhard Ferro

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Episode Synopsis

In this episode, I talk to Bernhard Ferro, a Senior Design Thinker and expert in user experience (UX) design with a background in behavioural sciences. We talk about Design Thinking and how its strict methodology can help us when dealing with difficult organizational cultures.Although Bernhard believes that "Design Thinking cannot fix a broken team", he shares how a Design Thinking workshop once contributed to the team-building process.  In the show, you will learn how you can prepare teams who have never experienced a co-creation workshop and what it takes to effectively manage expectations. Don’t miss the part in which Bernhard shares how a CEO turned into a "prototyping machine" and what exercise triggered the magical effect."Everything can be prototyped.Prototyping is a mindset."     Don’t miss the next show: Subscribe to the show with your favourite podcast player.Questions and Answers [1:16] What's your story? How did you get into Design Thinking?[3:50] How would you summarise your vita in one hashtag?[4:38] What have you learned from behavioural sciences that help you to design workshops?[5:38] What's your strategy to remove distraction?[8:17] Does the application of the Design Thinking methodology depend on the organisational culture? [12:13] Within the workshop process, when are you more designer and when are you more facilitator?[15:15] What is "interaction design"?[16:25] How do you use your knowledge in UX in the workshop design process? [18:29] Do you adjust your workshops depending on the group's culture? What would you do if you know the group tends to lengthy discussions?[19:40] Can you have a successful Design Thinking workshop with a toxic team?[21:33] Through the eyes of a behavioural scientist, what makes Design Thinking so favourable for team building?[22:57] With whom are you aligning in the workshop preparation process?[24:55] What's your role in terms of expectation management when it comes to expected results or outcomes?[29:02] What does it take for a team to have a successful Design Thinking workshop? [31:24] Why do workshops fail?[35:40] How would you prepare a participant for a potentially difficult workshop situation?[37:38] What's wrong about "group discussions"?[41:27] What's your favourite exercise to get groups become familiar with prototyping?[45:18] How do you prioritize ideas?[47:51] What advice would you give someone who wants to run Design Thinking workshops?[54:13] What shall a listener remember from our conversation? Check out our sponsor Session Lab and send me a soundbite with your reason why you use SessionLab to be featured in one of my upcoming sponsor breaks!   Connect to Bernhard on LinkedInShare your thoughts about our conversation!Support the show✨✨✨Subscribe to our newsletter to receive a free 1-page summary of each upcoming episode directly to your inbox, or explore our eBooks featuring 50-episode compilations for even more facilitation insights. Find out more:https://workshops.work/podcast✨✨✨Did you know? You can search all episodes by keyword to find exactly what you need via our Buzzsprout page!

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