Jo tackles the crucial topic of self-promotion and ethical marketing for coaches. She shares insights on overcoming the discomfort of self-promotion, reframing it as a service to your clients, and provides practical strategies for authentic marketing.Episode Highlights:[00:00:00] - Introduction and podcast overview[00:01:00] - The self-promotion paradox and its challenges for coaches[00:02:00] - The hidden cost of modesty and missed opportunities[00:03:00] - Reframing self-promotion as active serving of ideal clients[00:05:00] - Psychology behind resistance to self-promotion[00:06:00] - Addressing imposter syndrome in self-promotion[00:07:00] - The likability factor and social expectations of modesty[00:09:00] - Authenticity concerns in self-promotion[00:10:00] - Reframing self-promotion as service, not sales[00:12:00] - Jo's CLEAR method for effective and authentic self-promotion:- Connect with your why- Lead with value- Evidence-based storytelling- Authentic voice- Regular consistent sharing[00:14:00] - The ripple effects of self-promotion in the coaching industry[00:15:00] - Addressing resistance to talking about money and success[00:17:00] - Call to action: Share a client success story on social media[00:18:00] - Closing remarks and resource informationVisit joannalottcoaching.com for free resources and leave a review if you found this episode helpful!Useful LinksDARE GREATLY WAITLIST Dare Greatly (joannalottcoaching.com)How to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInIf you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.Mentioned in this episode:✨ 2026 Coaches’ Planner – Your Three Ways to Join InA few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.


You can now choose the option that suits you best (links below)


1️⃣ Free Digital Download – Get instant access to the online version of the 2026 Coaches’ Planner.
2️⃣ Printed Planner on Amazon – Order your copy to write in and keep by your side all year.
3️⃣ Dare Greatly Online Workshop – Thursday 4 December – Join me live as we plan together. You’ll receive a printed planner in the post plus a few thoughtful extras.


Whichever option you choose, my hope is that this planner helps you create a calm, clear, and successful year ahead.


➡️ [Free Online Planner] https://go.joannalottcoaching.com/coachesplanner2026

➡️ [Printed Planner on Amazon]...

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