Send us a textIn this episode we look closer at the old terms used in selling to understand what the research says about them and why these should be updated to move from being in a daily grind and battle to winning more sales simply through shifting your terms used with customers. Why call the person who answered the phone a gatekeeper instead of a pathfinder? Gatekeeper is setting up for a battle to get beyond the gate and pathfinder is a collaborative person helping [email protected] more great music follow the below link:http://www.youtube.com/@fredlemke1668 For more great music follow the below link:http://www.youtube.com/@fredlemke1668Voted best new sales podcast in 2025.

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