The Side Hustle That Can Replace Your Income | Building a Career You Actually Love ft. Shaina KerenEver feel stuck in your career, wondering if this is really all there is? In this episode of the What It Takes podcast, host Tuli Kraus sits down with Shaina Keren, a renowned career coach who has helped over a thousand people to find their true potential.Shaina opens up about her own incredible journey from living in a trailer park to becoming a sought-after career strategist and shares raw, practical insights on navigating life’s biggest career questions. Together, they unpack whether college is really worth it, why personality tests often fail, and how to find meaningful, fulfilling work that actually fits you.This is an eye-opening, empowering, and refreshingly honest conversation that will change how you see your career and your purpose.💡 In This Episode, We Discuss:◼️ The surprising truth about whether college is a necessary step or just a “mirage”◼️ Why standard career and personality tests often give terrible advice (like telling someone to be a farmer!)◼️ How to know if you’re in the right career — or if it’s time to pivot◼️ Shaina’s personal journey from a spiritual, out-of-town community to running a thriving coaching business◼️ How the “Ikigai” framework helps you find work that’s fulfilling and financially rewarding◼️ A real-life case study of a recruiter who became a master watchmaker after just one coaching session◼️ Simple steps to test a business idea on the side without spending money◼️ The three most important mindset shifts to make if you’re feeling stuck or unfulfilled at work⏱️ Timestamps00:00 Introduction: Unlocking Your Dream Career1:25 From Trailer Park to Career Coach: Shaina’s Unlikely Beginnings3:50 The Israeli Dream & Building a Location-Independent Business5:32 The College Mirage: Is Higher Education Worth It?8:21 The Entrepreneurial Siblings: Building a Legacy from Scratch9:38 The Superwoman Year: Marriage, Masters, and Motherhood at 2011:48 The Path Not Taken: Why Becoming a Rabbi’s Wife Was a Bad Fit15:17 Why Standard Career Tests Are Setting You Up for Failure17:13 The Daycare Burnout: The Moment That Forced a Career Pivot26:12 The $5,500 Career Transformation: Inside the Rockport Method35:35 Case Study: From Recruiter to Master Watchmaker41:45 3 Steps to Escape a Mediocre Career (Practical Advice)🔗 Connect with Shaina Keren X (Twitter): https://x.com/kerenshaina Instagram: https://www.instagram.com/shainakeren LinkedIn: https://www.linkedin.com/in/shaina-keren/🔗 Connect with Tuli KrausX (Twitter): https://x.com/TuliKraus Instagram: https://www.instagram.com/blackbird.recruiting/ LinkedIn: https://www.linkedin.com/in/tuli-kraus/

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