ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Episode 2 Why I Started This Podcast for Wellness Entrepreneurs"
Episode Synopsis
In this episode of Wellness Marketing 101, I dive into the why behind launching my business and this podcast. I share my mission to support purpose-driven health and wellness entrepreneurs and explain why marketing should empower—not manipulate—your audience. Discover how value-driven strategies can set your brand apart in a saturated market, and why understanding your “why” and your ideal customer is the foundation of your business.
What You’ll Learn:
Why I started Black Sea Advanced Marketing Solutions
The shift from manipulative marketing to values-based connection
What the #CancelKelloggs movement teaches us about modern consumers
The importance of building a solid marketing foundation before diving into tactics
How to identify and communicate your brand’s value proposition
Why knowing your ideal customer is critical to your success
The analogy of marketing like building a house—start with the foundation
Connect With me:
📧 Email: [email protected]
What You’ll Learn:
Why I started Black Sea Advanced Marketing Solutions
The shift from manipulative marketing to values-based connection
What the #CancelKelloggs movement teaches us about modern consumers
The importance of building a solid marketing foundation before diving into tactics
How to identify and communicate your brand’s value proposition
Why knowing your ideal customer is critical to your success
The analogy of marketing like building a house—start with the foundation
Connect With me:
📧 Email: [email protected]
More episodes of the podcast Wellness Marketing 101
Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie Contrera
20/11/2025
Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep Insights
13/11/2025
In God we trust