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Listen "Episode 17: Clarity, Confidence & Clients: How Caitlin Durning Grew a Values-Aligned Business"
Episode Synopsis
In this episode of Wellness Marketing 101, I sit down with social media marketing expert and entrepreneur Caitlin Durning. Caitlin shares her journey of building her own successful agency, Meraki Media Management. She talks candidly about the challenges of starting a business young, the importance of choosing the right clients, and why clarity in your offers is crucial for growth.
Together, we dive into:
How Caitlin’s early win with a viral nonprofit campaign sparked her entrepreneurial journey
Why marketing should not be an afterthought for business owners
The value of not taking on every client—and how to know who’s right for you
Personalizing packages and social media strategy based on client goals
Why visibility and strong referral networks are essential in today’s marketing world
The 12-touchpoint rule and how social media accelerates brand awareness
Building a team without micromanaging and creating a positive company culture
The emotional work of being a CEO and learning to hold space for clients and team members
Tips for entrepreneurs who are just starting out (hint: give yourself grace)
Connect with Caitlin:
IG: @meraki_media_management
TikTok: @meraki_media_management
Website: https://www.merakimediamanagement.com/
The End in Mind Podcast: https://podcasts.apple.com/us/podcast/the-end-in-mind-personal-development-for-entrepreneurs/id1550833764
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
Together, we dive into:
How Caitlin’s early win with a viral nonprofit campaign sparked her entrepreneurial journey
Why marketing should not be an afterthought for business owners
The value of not taking on every client—and how to know who’s right for you
Personalizing packages and social media strategy based on client goals
Why visibility and strong referral networks are essential in today’s marketing world
The 12-touchpoint rule and how social media accelerates brand awareness
Building a team without micromanaging and creating a positive company culture
The emotional work of being a CEO and learning to hold space for clients and team members
Tips for entrepreneurs who are just starting out (hint: give yourself grace)
Connect with Caitlin:
IG: @meraki_media_management
TikTok: @meraki_media_management
Website: https://www.merakimediamanagement.com/
The End in Mind Podcast: https://podcasts.apple.com/us/podcast/the-end-in-mind-personal-development-for-entrepreneurs/id1550833764
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
More episodes of the podcast Wellness Marketing 101
Episode 34: Back to the Basics: Building Intentional Brands with Creative Director Natalie Contrera
20/11/2025
Episode 33: Knowing Your Ideal Customer with Alison Wehr: From Demographics to Deep Insights
13/11/2025
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