In this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike.
 
What You’ll Learn:

What internal branding actually means and how it influences the customer experience
Why training employees in brand values prevents future crises
How to build a consistent brand reputation from the inside out
Real-world brand backlash examples (like United Airlines) and what small businesses can learn from them
How solopreneurs can prepare now to scale with integrity and brand alignment

 
 Key Takeaways:

Internal branding = culture and training. It ensures your team delivers experiences aligned with your values.
A poorly trained employee can cause massive brand damage—even outside of work hours.
Proactive internal branding helps avoid costly mistakes and builds long-term trust with customers.
Even if you're a team of one now, set the foundation early for consistent brand delivery as you grow.

Connect with me:
IG: @blackseaams
Email: [email protected]
Website: https://www.blackseaams.com/
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

Ver todos los episodios