Today Jenny is bringing you the inside scoop from the Becker’s HIT + DH + RCM Conference with a little help from Hedy and Hopp’s own Shelby Auer. Shelby discusses her experience at the conference, where they explored a wide range of healthcare topics, from digital health to IT, revenue cycle, and the patient experience. The conference featured diverse perspectives, including providers, highlighting the importance of cross-functional collaboration. She and Jenny dig into the themes of knowing patients as consumers, the role of AI in healthcare, and setting a solid marketing foundation. Speakers at the conference emphasized the need for convenience in healthcare and shared innovative approaches to patient care and referrals. Shelby rates her experience based on the thought-provoking content and valuable insights that were presented.
Connect with Jenny:
https://www.linkedin.com/in/jennybristow/ 
Upcoming Healthcare Marketing Privacy Events:
HIPAA, FTC & State Laws: What healthcare marketers need to know NOW!
In-Person Event: Tues, 10/24 | 9-11am | St. Louis, MO >> Register Now!
Live Webinar: Wed, 10/25 | 9-11am | Online >> Register Now
Connect with Jenny:
https://www.linkedin.com/in/jennybristow/ 
Connect with Shelby:
https://www.linkedin.com/in/shelby-wanne/
Connect with our favorite Becker’s HIT + DH + RCM speakers:
Donna Roach, Chief Information Officer, University of Utah Healthhttps://www.linkedin.com/in/donnamroach/ 
Tara Nooteboom, Head of Consumer Digital Strategy, UCI Healthhttps://www.linkedin.com/in/tarajnooteboom/ 
Brian Deffa, Chief Marketing Officer, LifeBridge Healthhttps://www.linkedin.com/in/brian-deffaa-3330974/ 
Jason Szczuka, Chief Digital Officer, Bon Secours Mercy Healthhttps://www.linkedin.com/in/jasonszczuka/ 
Bob Poznanovich, Chief Growth Officer, Hazelden Betty Fordhttps://www.linkedin.com/in/poznanovich/ 
Jackie Effenson, Director of Digital Marketing, Houston Methodisthttps://www.linkedin.com/in/jackie-effenson-121090a/ 
Ken Chaplin, System Chief Marketing Officer, City of Hopehttps://www.linkedin.com/in/kenchaplin/ 
Christina Deidesheimer, Chief Marketing Communications Officer, Beebe Healthcarehttps://www.linkedin.com/in/christinadeidesheimer/ 
James Watson, Senior Director of Marketing, St. Luke’s Health Systemhttps://www.linkedin.com/in/james-watson-885b8a6/ 
Kristina Dover, Chief Marketing Officer, Mercyhttps://www.linkedin.com/in/kristina-dover/ 

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