In today’s show, we discuss the topic of transferring your enthusiasm. Selling is a baggage word that brings up all kinds of feelings in people; most of them negative. Really at the end of the day to sell something is to transfer the excitement you have for a product or service to someone who doesn’t have that product or service. This definition comes from Brian Tracy, a successful and renown sales trainer and coach. Brian and Nate breakdown the concept and review how important it is to not only believe in what you are offering but help others understand the same value that you place upon that particular product or service.

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