Michael Klien, co-founder of Safeside talks to Rudolf Falat, founder of the Voice of FinTech podcast about how to get life insurance more easily and intelligently.More specifically, here is what they talked about:Michael, how and why have you decided to start your own company? What is SafeSide? How does it work? Why now? What is your unique advantage? How are you different from comparison sites or brokers?How do you make money?Who are your target customers? How have you started with your venture?Where are you on your journey in terms of product development, geographic reach, funding, hiring? What’s the ultimate plan?What are the next steps for you this year and beyond?Michael's favorite business book:  Pre-Suasion: A Revolutionary Way to Influence and PersuadeThe best way to reach out

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