Sasha Strauss: Global Brand Building Legend on Branding Strategy Today to Own Your Marketplace

02/04/2025 44 min
Sasha Strauss: Global Brand Building Legend on Branding Strategy Today to Own Your Marketplace

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Episode Synopsis

Sasha Strauss is perhaps the most compelling thought leader and expert on brand strategy in the world – as his resume will show, transforming major brands the likes of PayPal, Lego, Google, Disney, Adobe, Amgen, ADP, and more, at the C-Suite level. Sasha is a globally recognized and award winning builder of consumer and marketplace brand messaging, employee onboarding, internal organizational messaging on purpose, and bringing the various “silos” within a company to work together. Sasha focuses on how PR, Marketing, and Customer Relations all work together in a single, focused, and aligned way.Years ago, when Sasha started delivering his “Rise of The Herogen” keynote (which has been delivered in 20 countries), he accurately predicted and defined the digital new world/ the new normal we now live in.Sasha is an expert in: leveraging emerging technologies, understanding what the consumer wants and how they think, and defining an organization’s internal message and purpose – then getting that message out to the masses in a relevant way that resonates.Sasha has taught brand strategy for the past decade to graduate students at the MBA programs at UCLA, USC, and UCI, where he remains one of the highest-rated faculty members.For more on Sasha or to book him as a speaker: https://www.calentertainment.com/portfoliotype/sasha-strauss/Love the show? Subscribe, rate, review, and share! https://www.calentertainment.com/virtually-speaking/

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