Have you ever felt overwhelmed by the complexities of applying for agricultural grants? I sat down with Andy Seckinger, Sales Director at United Grants of America, to demystify the process and explore effective sales strategies for farmers and entrepreneurs.Andy's journey from a skeptical view of sales to becoming a passionate advocate for helping others is truly inspiring. He shares how his experiences in Iowa and personal challenges shaped his approach to sales and client relationships. Andy emphasizes the importance of understanding clients' needs, asking the right questions, and maintaining integrity throughout the sales process.We delve into the world of agricultural grants, discussing how United Grants of America assists farmers in navigating complex government programs. Andy explains their team-based approach, which includes compliance experts, analysts, and account executives with farming backgrounds. He highlights the value of personalized service and the company's success-based fee structure.Andy also touches on recent trends in agricultural grants, including changes in government programs and the increasing availability of funding opportunities. His insights provide valuable guidance for farmers looking to secure financial support for their operations.If you're a farmer or entrepreneur seeking to improve your sales skills or explore grant opportunities, this episode is packed with practical advice and inspiring stories. Tune in to gain a fresh perspective on sales, personal growth, and the world of agricultural grants.Thanks to Our SponsorsCEA Summit East - https://indoor.ag/cea-summit-east-2025/Indoor AgCon - https://indoor.ag/Key Takeaways5:02 History and mission of United Grants of America9:16 Andy's journey into sales and professional development14:26 Lessons from stand-up comedy applied to sales19:40 The importance of self-improvement in sales30:59 Overcoming personal struggles and professional growth37:45 How United Grants of America assists farmers42:55 Keys to success in securing agricultural grants46:58 Exploring spirituality and vulnerability in businessTweetable Quotes"At the end of the day, there's three reasons why people buy. Are you going to make me money? Are you going to save me money? You're going to make my life easy.""Life is here to help us. It's up to us not to say bad or good. Life is here to really help us.""I don't think farmers' lives always fit perfectly into what's being offered. So you got to do a little brain surgery and understand what the end is mine and ask really good questions."Resources MentionedAPPLY HERE: https://www.verticalfarmingpodcast.com/grantsWebsite - https://www.unitedgrantsofamerica.com/LinkedIn – https://www.linkedin.com/company/united-grants-of-americaConnect With UsVFP LinkedIn - https://www.linkedin.com/company/verticalfarmingpodcastVFP Twitter - https://twitter.com/VerticalFarmPodVFP Instagram -

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