How would you react if your FI spent half a million and 2 years developing a new app but after launching it, the customer satisfaction decreased?  7 non-obvious factors can either lead you to a digital breakthrough OR completely sabotage it. Find out: What are the reasons why UX/CX efforts so often fail?How to identify and avoid these blindspots in time to protect the success of expensive, large-scale digitization projects? What’s the best way to bridge the gap between your financial brand and customer expectations?How to reach a digital banking beakthrough by implementing the right approach at seven levels of your business - culture, feedback, execution, design, value, brand promise, emotions.Read the full article at UXDA's blog.

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