The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo

Unpacking the Digital Shelf
01/09/2025 31 min Episodio 323
The Fight for the Buy Box Wages On, with Jennifer Elmashni, President at Potoo

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Episode Synopsis

With years of experience Leading ecommerce at Bic and Johnson and Johnson, Jennifer Elmanshi, now President at Potoo, wears the battle scars of the Buy Box wars. She stops by to share the war stories, the new tactics to come in the age of AI, and best practices for monitoring and organizing for rapid response to win your rightful place back.

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