In this week’s episode, Hiten and Patrick talk about something they both have a lot of experience with: freemium product strategy. With more startups looking into this model every day, they think it’s important to discuss the inherent tradeoffs of using freemium for your business. While both Hiten and Patrick are big proponents of freemium, it’s definitely not the easiest business model to work with if you don’t understand how to make it work.During this conversation, Hiten and Patrick walk through how freemium acts as an acquisition strategy as opposed to a revenue driver, how product teams need to think about things differently, and why it’s important to understand customer psychology when building your own freemium product to make everything work together.Take a listen to learn more. This is a ProfitWell Recur production—the first media network dedicated entirely to the SaaS and subscription space. 

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