Why Emotional Loyalty is Critical for Sephora's Customer Rewards Program

Total Retail Talks
19/08/2019 7 min

Listen "Why Emotional Loyalty is Critical for Sephora's Customer Rewards Program"

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Episode Synopsis

In episode 209 of Total Retail Talks, Executive Editor Joe Keenan interviews Allegra Stanley Krishnan, vice president of loyalty at Sephora, a global beauty retailer. Listen in as they discuss the redesign of Sephora's customer loyalty program; how the brand launched its new rewards program, Beauty Insider; and why a focus on emotional loyalty is key…

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