Website Redesign Drives Results for Tractor Supply Co.

Total Retail Talks
28/08/2015 6 min

Listen "Website Redesign Drives Results for Tractor Supply Co."

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Episode Synopsis

Episode 5 of Total Retail Talks features a conversation with Rob Mills, senior vice president and chief information officer at Tractor Supply Co. In the interview, Mills discusses why Tractor Supply Co. needed a website redesign, why a cloud-based platform made sense, and how the redesigned site has been integrated with the company's brick-and-mortar stores. The…

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