Personalization Key to BuySeasons E-Commerce Success

Total Retail Talks
09/11/2015 5 min

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Episode Synopsis

In episode 11 of Total Retail Talks, Eric Kirkhofer, chief operating officer of BuySeasons, the parent company of leading online retail brands BuyCostumes, Costume Express, and Birthday Express, discusses how the brands are leveraging personalization to improve the online shopping experience and drive sales.

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