Inside The Vitamin Shoppe's Refreshed Content, Loyalty and SMS Marketing Strategy

Total Retail Talks
18/07/2022 17 min

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Episode Synopsis

This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe's recent brand refresh on its marketing strategy (0:51) and how the…

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