How PatPat's Localized Marketing Strategy Serves its Diverse, Global Customer Base

30/04/2024 20 min

Listen "How PatPat's Localized Marketing Strategy Serves its Diverse, Global Customer Base"

Episode Synopsis

In episode 450 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, head of marketing at PatPat, a leading children's apparel e-commerce brand. Listen in as Coleman provides an overview of the company (0:55), discusses her professional background (2:10), PatPat's localized marketing strategy designed to serve its diverse, global customer base (3:25), its primary…

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