ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How Finish Line is Creating Omnichannel Customers"
Episode Synopsis
It's not a secret that customers that purchase in multiple channels (i.e., omnichannel customers) are more valuable to brands than their single-channel counterparts. Therefore, it makes sense that retailers would do everything in their power to convert single channel customers — particularly those in-store — into omnichannel customers. In episode 50 of Total Retail Talks,…
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