How e.l.f. Beauty Gave its Loyalty Program an Omnichannel Glow Up

Total Retail Talks
05/09/2022 15 min

Listen "How e.l.f. Beauty Gave its Loyalty Program an Omnichannel Glow Up"

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Episode Synopsis

In episode 365 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brigitte Barron, director of global CRM and customer growth at e.l.f. Beauty, vegan, cruelty-free professional affordable makeup and skincare products. In the wide-ranging interview, Barron discusses her responsibilities at e.l.f., the brand's recently enhanced omnichannel loyalty program, how the company tracks loyalty rewards data on customer purchases across its retail partners, and much more.

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