How Draper James is Working to Get Omnichannel Right

18/12/2017 16 min

Listen "How Draper James is Working to Get Omnichannel Right"

Episode Synopsis

In episode 123 of Total Retail Talks, Melissa Baird, vice president, systems and procedures for Draper James, a lifestyle brand and retailer of women's apparel and accessories founded by actress Reese Witherspoon, discusses the company's decision to move to an omnichannel, cloud-based platform to help power its financials, inventory, customer and order management processes. Baird…

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