Listen "How Draper James is Working to Get Omnichannel Right"
Episode Synopsis
In episode 123 of Total Retail Talks, Melissa Baird, vice president, systems and procedures for Draper James, a lifestyle brand and retailer of women's apparel and accessories founded by actress Reese Witherspoon, discusses the company's decision to move to an omnichannel, cloud-based platform to help power its financials, inventory, customer and order management processes. Baird…
More episodes of the podcast Total Retail Talks
The Heart of Wayfair's In-Store Experience
27/10/2025
Squeezing Success: The Rise of Lemon Perfect
15/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.