How an Alternative Payment Method is Driving Increased Conversions for Betabrand

Total Retail Talks
15/12/2016 13 min

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Episode Synopsis

In episode 66 of Total Retail Talks, Aaron Magness, chief marketing officer for Betabrand, an online apparel retailer and crowdfunding platform, discusses how the company is using an alternative payment method (APM) from Affirm to increase its site conversion rate. In addition, Magness offers his advice to other retailers looking to integrate APMs into their…

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