Azazie Uses its Mobile App to Better Understand its Bridal Customers

17/10/2022 13 min

Listen "Azazie Uses its Mobile App to Better Understand its Bridal Customers"

Episode Synopsis

In episode 371 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ranu Coleman, chief marketing officer at Azazie, the leading direct-to-consumer e-tailer for bridal gowns, bridesmaid dresses, accessories and more. Listen in as Coleman details Azazie's bridal offerings (0:42), her professional background and current role (1:45), and the brand's community-focused mobile app strategy (2:50). She…

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