User Choice, Defaults, and the Future of Search

This Week in Business
04/07/2025 10 min
User Choice, Defaults, and the Future of Search

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Episode Synopsis

Leon Musolff, Wharton Assistant Professor of Business Economics and Public Policy, discusses findings from a recent field experiment showing how default search engine settings significantly influence user choice, highlighting the implications for antitrust policy and competition between Google and Bing. Hosted on Acast. See acast.com/privacy for more information.

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