Send us a textWelcome to Thirsty Thursdays @3PM EST!  My name is Jessie Ott, the Host of this Podcast which is all about Beverage Innovation. I talk with Innovation Pioneers from Agriculture to Glass. This week I spoke with Andrew Fitzgerald, who is from Cork, Ireland. He and his wife Jane won the American Diversity Visa lottery otherwise known as the “Green Card Lottery” and was granted a 10-year resident card. He and his wife had traveled to the US a few times and fell in love with San Diego, California. So, that’s where they started their journey. Andrew had already started his beverage career in Ireland with Heineken and was able to transfer to San Diego. I really like Andrew’s background because he started out learning the importance of shelf placements with his mother’s baked goods as a kid. He learned how to ask for it and how to build relationships at a very young age.  He started out at Cadbury where his knowledge of merchandising and building relationships really flourished. He was promoted quickly and ended up at Diageo Ireland merchandising their beer portfolio before pivoting to Heineken.  There is a lot more to Andrew’s story including traveling through the US for over a year and even took a stab at the PGA Tour. He was part of the first team that launched White Claw Hard Seltzer in Southern California in June of 2016, where it all began. He has a success story to share as being part of a brand that would shake up our industry forever. Andrew is also the author of “How Did I Get Here? Traveling the Road to Resilience”.  It’s an excellent book and I recommend it. It’s fascinating to learn the paths they took to be where they are today. Thank you for listening and be sure to subscribe to be notified of all new episodes!You can buy Andrew's book here on Amazon.Email: [email protected]: www.AndrewFitzgeraldAuthor.comNOW ON YOUTUBE!!! Thank you for Listening! Join us on Facebook, Instagram or Twitter! Host Jessie Ott's Profile on LinkedIn

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