Unlocking the power of behavioural science in marketing with author Richard Shotton

Think with Google Firestarters
02/11/2023 30 min
Unlocking the power of behavioural science in marketing with author Richard Shotton

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Episode Synopsis

Behavioural science is a powerful tool for advertising, but many marketers overlook it, says Richard Shotton, best-selling author of The Choice Factory. Tune in to hear how it can be used to tap into mood, situation, and human biases to craft more impactful campaigns. Check out our YouTube video series at: https://goo.gle/3t13pWt

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