Award-winning strategist Rishad Tobaccowala on why the future of marketing is not data

Think with Google Firestarters
01/02/2024 43 min
Award-winning strategist Rishad Tobaccowala on why the future of marketing is not data

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Episode Synopsis

Are you making the most of your data? Rishad Tobaccowala, award-winning strategist, podcaster and best-selling author, joins Neil to discuss why storytelling is key to unlocking its true value and how successful companies combine 'maths and magic' in marketing. Check out our YouTube video series at: https://goo.gle/3t13pWt  

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