In this fascinating episode, Jill interviews Joanne Homestead, a copywriter and marketer, about the power of storytelling in marketing. Joanne explains the concept of "reverse engineering" storytelling, and also provides tips on how to hook readers in with just the first line of an email! Learn more about Joanne Homestead at Desk Plant CreativesGrab your FREE Guide!Want premium clients from your content?Grab a free Client Acquisition Audit and I’ll show you exactly where your message, offer, and CTA are leaking conversions—and the 3 fixes to turn your podcast/Substack into a client pipeline.👉 Book here: https://coachsalchemist.comThis podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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