Most career advice tells experienced professionals to modernize, rebrand, and compete with younger workers on their terms. Robert Vlach, who leads Europe's largest freelance community, says that's backwards.In this three-hour deep dive—our longest episode ever—Robert explains why your "good name" built through decades of professional relationships is more valuable than any personal brand. This conversation fundamentally changed how I think about professional positioning for experienced professionals.Key Topics CoveredThe "Good Name" vs Personal Branding: Why ancient reputation-building trumps modern marketing tacticsThe Independent Professional Identity: How to position yourself beyond freelancer labelsPattern Recognition Advantage: Why 20+ years of experience creates unbeatable market advantagesBuilding Professional Reputation: From career capital to client magnetPricing Your Expertise: Why experience commands premium ratesThe AI Advantage: How critical thinking separates you from younger competitorsEssential Business Skills: What every independent professional must masterAbout Robert VlachRobert Vlach is the author of "The Freelance Way" and leader of Europe's largest freelance community, supporting over 250,000 Czech and Slovak professionals. He's built his expertise over 20+ years working with freelance communities and has become a leading voice on independent professional success in Europe.Connect with Robert:Book: The Freelance Way (available via Harper Collins worldwide) https://freelanceway.eu/ or available on Amazon https://www.amazon.com/dp/9354893228/Community: Freelancing.eu - Europe's most comprehensive freelance resource directoryWebsite: https://freelancing.eu/robertvlach/We also have a YouTube version of this podcast found here: https://youtu.be/rvJfsV3nMBU?si=vA0uM2mG_7hHkLtb Support the showConnect with Nigel Rawlins website https://wisepreneurs.com.au/Linkedin https://www.linkedin.com/in/nigelrawlins/Twitter https://twitter.com/wisepreneurs Please support the podcast https://www.buzzsprout.com/2311675/supporters/newStay one step ahead with The Wisepreneurs Insider newsletterAs a subscriber, you'll get: Sneak peeks at upcoming must-listen podcast episodes and guests Bonus wisdom straight from recent guest experts Marketing tips to attract your ideal clients Productivity hacks to streamline your independent business And more exclusive insights are delivered right to your inbox! Don't miss out on these invaluable resources Subscribe now and gain the edge you need to survive and thrive as a wisepreneur https://wisepreneurs.com.au/newsletter

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