Listen "Season 11 Episode #5. From Journalism to Real Estate: The Art of Meaningful Conversations with Posey Gruener"
Episode Synopsis
Host: Michael FanningGuest: Posey Gruener, Windermere Summit Agent & Former Public Radio JournalistPosey Gruener brings unique journalism expertise to real estate:Public Radio Journalist (2008-2022) at WMYC (NY) and KOW/KNKX (Seattle)Trained under Ira Glass, Studs Terkel, and Terry GrossInspired by StoryCorps project - recording meaningful conversationsNow applies these skills as a Windermere Summit agentHow recording everyday conversations between people shaped Posey's 15-year career approach.Moving past surface-level Family, Occupation, Recreation, Dreams to genuine engagement.Examples: "What brought you here today?" vs. "Are you looking to buy?"Listen for tone, tempo, and pace changes that signal meaningful topics.David Kow's concept: One person describes territory ahead, the other steers direction.Universal question: "What's the timeline for that?"The 6-second rule: Count to six in silence - someone will fill itPermission-based questioning: "Is it okay if I ask questions?"Deep listening helped client discover her true needs, resulting in successful purchase with $15K seller credit.The Power of Silence: Count to 6 seconds internally - clients will naturally fill pauses with meaningful information.Story-Based Listening: Listen for characters, scenes, timelines in client stories.Permission-Based Approach: Get buy-in before diving deeper creates trust."How to Talk to Anyone" by Leil LowndesStoryCorps Project (NPR)Email: [email protected]: @gruenerHelp us grow: Rate, review, and share this episode! Comment with your conversation techniques. Have guest ideas? Contact Michael Fanning.Remember: The goal isn't perfection - it's authentic curiosity and listening.Be awesome, help somebody, and have a great day!
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