Balance Between Personal & Brokerage Branding with Stevi FanningHost: Erin Wright, Windermere coach with marketing and advertising backgroundGuest: Stevi Fanning, marketing strategist and real estate powerhouse with 13 years of industry experience, owner of Building Boise Real Estate, and Windermere coachIn this episode, marketing expert Stevi Fanning shares her insights on effectively balancing personal branding with brokerage branding for real estate professionals.The 80/20 Rule: 80% brokerage branding, 20% personal branding for marketing materials, especially signageBrand Partnership Approach: Use your personal brand to communicate unique value while leveraging your brokerage's established credibilityValue Proposition Development: Find the intersection of your genuine skills, market needs, and personal passionsBrand Evolution Timeline: Expect 12+ months for brand saturation and recognition in your marketBrand Success Indicators:Finding Your Niche: Stevi specialized in new construction after extensive market research with builders and buyersVisual Consistency: Maintain consistent colors, fonts, and messaging across all platformsContent Strategy: Be laser-focused on creating content for your niche rather than general real estate contentBrand Refresh Timeline: Minor refreshes every 2 years (photos, layouts), major overhauls only every 5-7 yearsStarting Your Brand: Research before design, embrace your brokerage's brand equity while developing your personal value propositionWe're entering the "authenticity economy" where personal authenticity combined with institutional credibility matters mostFocus on human-digital integration - using technology to amplify human experience, not replace itStevi Fanning: Email at [email protected] Coaching: Email [email protected] for show inquiries or to suggest topicsThe Windermere Coaching Minute invites listeners to like, subscribe, share, and leave reviews to help others find these valuable resources.Key Takeaways:Practical Advice:Future of Real Estate Branding:Contact Information:

Ver todos los episodios