This week on the VBG Brief, we sit down with William Winters—master barber, entrepreneur, and creative force behind Mr. Groom Room. He shares his story, talks about using TikTok to grow his brand, and drops gems for anyone looking to scale with culture, confidence, and consistency. Instagram: @mr_groomroom_barbershop Website: https://mrgroomroombarbershop.comKeywordsbarbering, personal branding, social media, community impact, gentrification, content creation, efficiency, haircut, entrepreneurship, podcast, barbering, timeliness, pricing, criminal justice, consistency, customer service, haircuts, business advice, community service, professional development

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