The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi

The Undiscovered Metric
12/11/2025 22 min Temporada 3 Episodio 10
The Undiscovered Metric - S3 E10 - Building Trust in Marketing Data, M+C Saatchi

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Episode Synopsis

Amar Vyas, Chief Data and Technology Officer at Fluency, M+C Saatchi's award-winning data and technology consultancy, discusses what it takes to build data systems that marketers can actually trust, and how to stop treating data quality as a one-time fix. Hosted on Acast. See acast.com/privacy for more information.

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