‘Get started, the difference between 0 and 1 is all the difference in the world, make that difference and then it’s just scaling-up’ 
It’s the time of year when things are changing, schools start a new year  - new students begin, schedules are reorganised and it’s time to maximise revenues. 
This is a good time to start working on your tutoring business so where do you begin? 
Neil is talking about how his own journey started and has some great advice about how you can get started as a tutor and create a business that will give you the life you want. 
  
KEY TAKEAWAYS 

Having a Mentor 
When you are beginning anything its key to find a mentor, someone who has been there and knows the way, they will hold you accountable, support and guide you. 

Learn everyday 
Look at those around you in tutoring who are doing well, what are they doing? Take a proven model and use it, adapting it to suit you. 
Which wider business models work well? keep notes and use them in your business. 
Read or listen to business and finance books and podcasts regularly. 

Where to begin 
Begin your business by designing it around your own wants and needs. 
The purpose of your business is to give you the life you want so you must know what this is, be selfish. 
Construct your perfect day in detail and use this as a basis to allocate time to your important activities first. 
What is your unique selling proposition (USP)? why are you special? 

Finding students 
There is no point in being brilliant if no one knows about you. You must tell everyone what you are doing and that you are the best tutor for them. 
Develop your elevator pitch and let everyone know what you do. 

Marketing 
Harness the power of social media to get yourself known. 
Get into local sales groups and discussion boards, where people are asking each other where can I find….? 
You must have an online presence; it is a non-negotiable. Post content that is subject-specific as this will enable search engines to find you. 

Be Professional 
Work on your business as well as in it. 
As a business make sure you keep records of sales, expenses and mileage. 
Register with HMRC, set up a business bank account and monitor your progress. 
Always think like a business person, be efficient and make the best use of your time. 
My whole business revolves around me, what I love to do on my terms. 
Get started – because that’s the difference that makes all the difference. 
 

BEST  MOMENTS 
‘I love mentoring, and I want to help even more people get paid for doing what they love’ 
‘The more people you help the more your life gets better’ 
‘Get the biggest benefit out for the smallest input in’ 
‘What is it you are truly fabulous at?’ 
  
VALUABLE RESOURCES 
The Tutor Podcast 
Weird Things Guitarists Do book by Neil Cowmeadow 
www.Neilcowmeadow.com 
  
ABOUT THE HOST 
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS! 
  
CONTACT METHOD 
[email protected]  

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