Neil talks about the power of reframing and reversing perspectives to achieve success in the tutoring business. With his trademark positivity and no-nonsense approach, Neil challenges listeners to consider how they can guarantee failure in their recruitment efforts by flipping the question on its head. By providing examples of what not to do, Neil encourages tutors to rethink their strategies and identify areas for improvement. Neil emphasises the importance of adopting a positive mindset and taking proactive steps to attract and retain students. 
KEY TAKEAWAYS
Positive reframing: The ability to turn situations around and see the positive side is a vital skill for a happy life.

Reverse assumptions: By flipping questions and assumptions, new perspectives can be gained to refine goals and strategies.

Specific goals: Instead of vague questions like "How do I find more students?", focus on specific details like age ranges, subjects, and ideal students.

Unique recruitment approach: Consider how to guarantee not recruiting any students, which can lead to identifying actions that are not being taken.

Feedback and engagement: Encourage listeners to provide feedback, suggestions, and questions to improve the podcast and share valuable insights.

BEST MOMENTS
"The ability to turn things on their head and reconsider what they might mean is a vital skill for a happy life, in my opinion."
"So always flip the question. It's flipping marvellous."
"Which one of those things are you not doing? Which ones of them are you doing?"
"I think we should try to reverse everything, especially our own plans and assumptions."
VALUABLE RESOURCES
www.Neilcowmeadow.com
[email protected] 
HOST BIO
Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years’ experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!

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