Folks, this is a different kind of episode. The original intent was to interview Jeffrey Fox, the author of "How to be a rainmaker," and to uncover the deep and universal lessons in what is ostensibly a book about sales.   I can safely say that I "botched" that interview and couldn't keep the conversation on topic. So today's episode is Nate interviewing Ankur on the universal lessons present in Jeffrey Fox's "How to be a rainmaker."   We get into connections between sales, empathy, deep listening, non-violent communication, interest-based negotiation, imposter syndrome, authenticity, activism, and much more.   References from the show:   Jeffrey Fox's book which sparked this conversation: https://www.amazon.com/How-Become-Rainmaker-Getting-Customers/dp/0786865954   Marshall Rosenberg's Center for Non-Violent Communication: https://www.cnvc.org/   The Rainmaker's Credo (Chapter I of the book), which we think applies pretty well to friendship and human relationships in general:   Cherish customers at all times Treat customers as you would your best friend Listen to customers and decipher their needs Make (or give) customers what they need Price your product to its dollarized value Show customers the dollarized value of what they will get Teach customers to want what they need Make your product the way customers want it Get your product to your customers when they want it Give your customers a little extra, more than they expect Remind customers of the dollarized value they received Thank each customers sincerely and often Help customers pay you, so they won't be embarrassed and go elsewhere Ask to do it again.   And then there was Nate's quote/phraser from a classical composer. We're still on the lookout for that one: let us know if you find it ;)

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